A Letter from Sergio Lifraine, Founder and Chief Executive Officer

January 2025

Thirty years ago, MonoSerra began with a simple idea: to create high-quality, beautiful home décor products that bring families together. What started as a family-run business has grown into one of Canada’s leading manufacturers of flooring and kitchen solutions. Over the years, we have expanded our expertise, blending craftsmanship and innovation to meet the evolving needs of our customers.

From hardwood and ceramics to cabinetry and more, our commitment to quality and precision remains at the heart of everything we do. But what truly sets MonoSerra apart is our people—the team of dedicated individuals who bring our products to life and the community of partners who help us deliver them to homes across the country.

Of course, our journey hasn’t been without its challenges. Growing a business rooted in craftsmanship and family values in a fast-paced world requires resilience, adaptability, and the courage to continually reinvent ourselves. Each step we’ve taken—whether refining our processes, adopting sustainable practices, or embracing new technologies—has been guided by the principles that define MonoSerra: quality, integrity, and collaboration.

Today, as we reflect on how far we’ve come, we are also focused on the opportunities ahead. The world of home décor is evolving, and so are we. We are committed to creating solutions that not only meet but exceed the expectations of the families and businesses we serve. This means continuing to invest in innovation, empowering our team, and strengthening our partnerships.

As we look to the future, I want to reaffirm our promise to you: to never compromise on quality, to prioritize the people who make our success possible, and to operate with transparency and responsibility.

Our work isn’t just about manufacturing products—it’s about shaping the spaces where life’s most meaningful moments happen. Together, we will continue to build on the legacy of MonoSerra, creating a lasting impact for generations to come.

Thank you for being part of our journey.

Sergio Lafraine

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Groupe MonoSerra Group

MonoSerra Group
11450 Boulevard Albert-Hudon
Montreal Qc H1G 3J9

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